Location, Location, Location… Is That It?

Even those who know nothing about real estate investing know the phrase “location, location, location.” It’s the only real estate investing maxim that’s gone truly mainstream. But is that all there is to it? Is it as simple as driving around looking for the busiest intersection of the most popular town in the most desirable city? Of course not. If location were the only thing that mattered in real estate, we’d be out of a job!

Location is a very important piece to the puzzle, but it’s only one piece. There are numerous other factors that determine a good deal. And, believe it or not, location isn’t even first on the list.

PRICE is the number one consideration in any real estate transaction. Beyond price and location, other considerations include building quality, tenant creditworthiness, remaining lease term, and the list goes on.

Investing in real estate involves putting all these different pieces together to determine the intrinsic value. And the goal of any real estate investor is to acquire properties at a discount to value.

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